Just Finished Reading: Onward
Posted by Kurt Johnston
Because I spend so much time working at Starbucks (there right now, in fact), I figured it would be sort of silly for me not to read Onward, the new book by their CEO, Howard Shultz. It was fantastic.
The book chronicles Starbucks rise, fall (not really a “fall” but certainly a stumble) and rise through the Lens of Shultz.
Ministry and leadership lessons drip from almost every page. Here are just a few:
- At one point, Shultz reminds the organization that they are NOT a coffee company that serves people, instead they are a people company that serves coffee.
- The root of Starbucks struggles several years ago was their inability to stay true to their founding principles and values.
- Shultz’s intuitive style of leadership is obviously a huge reason for Starbucks success, but he is quick to admit that it has caused problems along the way.
While I think the book was about 25% too long, and people who aren’t super business savvy will loose interest at numerous points (at least that was my experience….a little too much talk about wall street, reports to shareholders, etc.), If you serve in a youth ministry setting, I couldn’t recommend this book more highly.
If you are THE leader of your ministry: Learn a ton from Shultz’s journey.
If you are a team member, volunteer, etc.: There are numerous examples of people
“leading from the middle” to influence the organization and effect change.
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