I found this article about Domino’s recent PR nightmare really good. While the focus is onresponding to internet and social networking related PR problems, I couldn’t help but see some correlations to how me might better respond when our junior high ministries take a PR hit with….be it real or perceived.
KurtMore PostsResponding To A Public Relations Nightmare…
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April 16, 2009
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Kurt Johnston leads the student ministries team at Saddleback Church in Southern California. His ministry of choice, however, is junior high, where he spends approximately 83.4% of his time. Kurt is also the founder of www.simplyjuniorhigh.com, and he writes, speaks and looks for opportunities to encourage other youth workers. He likes to surf, ride dirtbikes and hang out in coffee shops. He is married to Rachel, and they have two teenage children, Kayla and Cole
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Scott Rubin is the Director of Elevate, the junior high ministry of Willow Creek Community Church near Chicago. He's mostly a middle school pastor, but he also writes some, speaks some, and blogs some. He's the co-author of the book Middle School Ministry, and a few other titles too. He likes sports, summer, his wife Lynette, his 3 sons, and often wishes that Lake Michigan was actually an ocean.
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Thanks for the food for thought